IntaPeople News
Twitter the preferred social network for business - 02/09/2010
Twitter has been confirmed as the most popular social network for UK businesses following a new survey from Virgin Media Business.
33% of businesses said that they used the website to engage with their customer base, narrowly beating the 32% that regularly utilise Facebook.
Andrew McGrath, executive director for commercial operations at Virgin Media Business, said that it was interesting to see how firms across the UK are responding to difficult economic conditions by “adopting a unique mix of communications tools”.
Surprisingly, Myspace is also still used by a large percentage of businesses, with 29% stating that they use the service.
Virgin Media also revealed some interesting geographical differences. While almost half of businesses from London make use of social media, the south west and Wales are slightly behind with 42%.
“British businesses have been quick to see the opportunities that lie within social media and are helping lead the world in targeting this new form of media,” McGrath said.